Monday, May 05, 2008

Splitting off the helmet upgrades

Our (tiny) web venture began with the resale of military surplus helmets. Our most successful product in this vein are our in-house (and by that I mean, in our actual basement) made upgrade kits of a chinstrap and new padding to replace the uncomfortable military issue suspension.

We decided last fall to stop selling the upgrade kits through our current webstore because mixing surplus and new products in two different categories didn't make sense to our customers, and may have even turned people away.

We continued selling the surplus items and kits through our ebay store.

Ebay is now charging upwards of 12% to sell in their stores and they made changes in feedback that took away our ability to honestly leave feedback. This doesn't match with our financial or business philosophy.

We have enough of a reputation that we hope to drive customers to a new site instead where we have better profits, better deals, and more transparency to our customers. This morning I registered and will have a site up in a few days. I'm publishing new business cards with the new address too - maybe Alex can be president of this spin off. ;)

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